Kendrick Fincher Hydration for Life is helping individuals of all ages lead healthier and safer lives through our mission to promote proper hydration and prevent heat illness! With the NWA Gives fundraiser, we are raising funds for our spring and summer educational programs! 

Kendrick Fincher was a 13-year-old young man who wanted to try football. On his first day of football practice in 1995--due to a deadly combination of heat, humidity, and not having enough to drink--he experienced heat stroke and died 18 days later from multi-system organ failure as a result of heat stroke. At that time, there was no education on proper hydration and heat illness prevention. We began to educate anyone who would listen and work with coaches, parents and youth to save lives! 

The funding raised through NWA Gives will provide funds for squeeze bottles, bottle carriers for coaches, pamphlet printing, and new equipment for our cooling stations!

Thank you for being a part of our mission! See below for more information on who we are and what we do!

Mission

Promote proper hydration and prevent heat illness through education and supporting activities.

Vision

Expand national awareness and education to save lives.

Education and Supporting Activities 

• Be Smart. BeeHydrated! - Presentations to school aged children on the importance of proper hydration
• Beat the Heat - Presentations to athletes, coaches and parents on proper hydration and heat illness prevention
• Distribution of squeeze bottles and educational pamphlets to support our educational presentations
• Representation at health fairs to educate the public about our mission and activities
• Community involvement in support of our mission by providing “cool huts”—misting tents with free ice water—at various outdoor public events.
• Annual free youth run in Rogers, AR, to reinforce our mission and help children and the community learn about the importance of proper hydration and physical fitness in a fun environment.
• Partnerships with other sports injury prevention and wellness organizations
• Web presence that allows for regional and national reach
• Developing education programs for all ages including senior adults and industrial workforce